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Mr. Siva Kumar R

Mr. Siva Kumar R

B.Sc., (Ph.D.), M.B.A.

Assistant Professor (Sl.Gr.)

Master of Business Administration
rs.mba@builderscollege.edu.in

Biography

Mr. R. Siva Kumar is a seasoned professional with a diverse background and a wealth of experience in academia and the corporate world. Armed with a B.Sc. and an MBA in Finance and Marketing, he has cultivated a strong foundation in both the analytical and strategic aspects of business. His academic journey didn't stop there; he pursued a registered Ph.D., delving deeper into his passion for marketing. This dedication to continuous learning has equipped him with a comprehensive understanding of his field. With over 15 years of teaching experience under his belt, he has honed his skills as an educator, guiding countless students on their academic journeys. His expertise spans various domains, with a particular focus on investment banking, finance, accounting, and digital marketing. He has left an indelible mark on the academic landscape, having supervised more than 75 postgraduate projects. Additionally, he has served as a mentor to over 35 students pursuing diplomas in banking and finance, as well as NiSM courses. His commitment to education and his depth of knowledge make him a valuable asset to the institution seeking guidance in the intricate world of finance and marketing.

Areas of Expertise

Banking and Insurance Accounting and Finance Digital Marketing

Institutional Roles

Overall Club Coordinator

Departmental Roles

Academic Coordinator Timetable and Test Coordinator Class Adviser for II MBA NAAC Cr-1 & 2 Incharge

Journal Publications

  1. Title of the Paper Name of the Publisher National / International
  2. Impact of E-WoM on consumers purchase decision with special reference to E-Commerce Industry IPE Journal of Management Women and MICRO Finance
  3. International Journal of science technology and Management Impact of E-Word of mouth on consumer Behaviour International Journal of science technology and Management
  4. Role of Government in empowering women of Tamilnadu state. Research journal of social science and Management Impact of Electronic Word of Mouth on Consumer Behaviour
  5. International Journal of Science technology and Management (ISSN: 2394-1537), Volume 12, No. 06, January 2023.

National/International Conferences

  1. Power of AI tools for Enhanced Research
  2. Empowering Advancement in AI for Education, Healthcare and Finance.
  3. Hindusthan College of Engineering and Technology
  4. Financial Analysis of Indian Business in the post pandemic Era : A case study of Maruti Suzuki Limited.
  5. Bannari Amman Institute of Technology
  6. Brand Management
  7. Consumer Behaviour
  8. Telangana Academy for Skill and Knowledge
  9. E-WoM and its Impact
  10. Sri Amaraavathi College of Arts and Science
  11. FDP/Conference/Workshop
  12. SRM Institute of Science and technology
  13. Meeting the challenges of Global economy in 21st Century
  14. Builders Engineering College
  15. Skills development for Business Research
  16. GRG School of Management
  17. National workshop on Statistical Analysis using R
  18. Vellalar College for Women
  19. SEM and CFA Using AMOS
  20. Institute for Statistics and Analytical Research