Staff Portal

Identity Details

Full Name

Mr.Siva Kumar R

Professional Details

Department

Master of Business Administration

Designation

Assistant Professor (Sl.Gr.)

Qualification

B.Sc.,M.B.A., (Ph.D.)

Area of Expertise

Banking and Insurance,Accounting and Finance ,Digital Marketing

Short Bio

Mr. R. Siva Kumar is a seasoned professional with a diverse background and a wealth of experience in academia and the corporate world. Armed with a B.Sc. and an MBA in Finance and Marketing, he has cultivated a strong foundation in both the analytical and strategic aspects of business. His academic journey didn't stop there; he pursued a registered Ph.D., delving deeper into his passion for marketing. This dedication to continuous learning has equipped him with a comprehensive understanding of his field. With over 15 years of teaching experience under his belt, he has honed his skills as an educator, guiding countless students on their academic journeys. His expertise spans various domains, with a particular focus on investment banking, finance, accounting, and digital marketing. He has left an indelible mark on the academic landscape, having supervised more than 75 postgraduate projects. Additionally, he has served as a mentor to over 35 students pursuing diplomas in banking and finance, as well as NiSM courses. His commitment to education and his depth of knowledge make him a valuable asset to the institution seeking guidance in the intricate world of finance and marketing.

Departmental Roles

Academic Coordinator,Timetable and Test Coordinator,Class Adviser for II MBA,NAAC Cr-1 & 2 Incharge

Institutional Roles

Overall Club Coordinator

Journal Publications

S.No	Title of the Paper	Name of the Publisher	National / International
1.	Impact of E-WoM on consumers purchase decision with special reference to E-Commerce Industry	IPE Journal of Management	International
2.	Women and MICRO Finance	International Journal of science technology and Management	International
3.	Impact of E-Word of mouth on consumer Behaviour	International Journal of science technology and Management	International
4.	Role of Government in empowering women of Tamilnadu state.	Research journal of social science and Management	International
5	Impact of Electronic Word of Mouth on Consumer Behaviour	International Journal of Science technology and Management (ISSN: 2394-1537), Volume 12, No. 06, January 2023.	International

National / International Conferences

S.NO	FDP/Conference/Workshop	Organized By	Title
1.	Workshop	Institute for Statistics and Analytical Research	SEM and CFA Using AMOS
2.	Workshop	Vellalar College for Women	National workshop on Statistical Analysis using R
3.	FDP	GRG School of Management	Skills development for Business Research
4.	FDP	Builders Engineering College	Meeting the challenges of Global economy in 21^st Century
5.	FDP	SRM Institute of Science and technology	Power of AI tools for Enhanced Research
6	Conference	Sri Amaraavathi College of Arts and Science	E-WoM and its Impact
7	FDP	Telangana Academy for Skill and Knowledge	Cyber Security
8	FDP	NPTEL	Consumer Behaviour
9	FDP	NPTEL	Brand Management
10	Conference	Bannari Amman Institute of Technology	Financial Analysis of Indian Business in the post pandemic Era : A case study of Maruti Suzuki Limited.
11	FDP	Hindusthan College of Engineering and Technology	Empowering Advancement in AI for Education, Healthcare and Finance.

Books / Book Chapter Published

Nil

Patent

Nil