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Identity Details

Full Name

Dr.SHANTHINI B

Professional Details

Department

Master of Business Administration

Designation

Associate Professor

Qualification

MBA., M.Phil., PGDCA.,Ph.D.,

Area of Expertise

Human Resource Management,Marketing

Short Bio

Dr.Shanthini B is a distinguished academician with 13 years of extensive experience in the field of Management, specializing in Human Resource and Marketing. She has worked in renowned institutions, assumed the position of Head of the Department, and excelled in academia. She has implemented innovative teaching pedagogy to enhance the teaching-learning process and has effectively handled soft skill training for students, equipping leadership, interpersonal and communication skills. Her scholarly contributions are notable, with presentations at national and international conferences both in India and abroad. Dr. Shanthini B has also authored numerous articles in esteemed journals, significantly enriching the academic community. In addition to her academic achievements, Dr. Shanthini B has served as a Board of Studies member at Bharathiar University and in an affiliated college under Periyar University. She actively participates in doctoral committees, nurturing the academic and professional development of research scholars. Her profound passion for research is evident and promises to inspire future scholars in the field of management. Her dedication and expertise make her a valuable asset to the academic realm.

Departmental Roles

Research and Consultancy Coordinator,Autonomous Co-ordinator,ERP Department Co-ordinator,London School of Digital Business - Department Co-ordinator

Institutional Roles

NAAC - Criterion 6 Incharge,Wordsmiths Club Co-ordinator

Journal Publications

  1. Predicting Customer Churn using Artificial Neural Networks: A Data-Driven Approach to Enhance Customer Retention in E-Commerce, Journal of Information Systems Engineering and Management, 10 (41s), 2025, pp.380-388    e-ISSN: 2468-4376, https://doi.org/10.52783/jisem.v10i41s.7854, https://jisem-journal.com/index.php/journal/article/view/7854/3717 (Scopus Indexed)  
  1. Unraveling Key Factors for Optimizing Knowledge Transfer through Gamification: Insights for the Modern Academic Landscape, Journal of Information Systems Engineering and Management, 10(35s), 2025, pp. 840-849, e-ISSN:2468-4376, https://doi.org/10.52783/jisem.v10i35s.6152https://jisem-journal.com/index.php/journal/article/view/6152/2849 (Scopus Indexed)
  1. Linear Analysis of Optimal Energy Management in Hybrid Electric Vehicle using Evolutionary Algorithms, Communications on Applied Nonlinear Analysis, Vol 32, No. 9s (2025), pp:1513-1524, ISSN:1074-133X, https://doi.org/10.52783/cana.v32.4184 (Scopus Indexed)
  2. The Role of Artificial Intelligence in Fashion Design: Gen Z Perspectives for a Sustainable Future – Peer Reviewed International Journal of Advanced and Applied Research (IJAAR), 12(5), pp.84-88, ISSN 2347-7075, Impact Factor 8.141, Nov-Dec 2024. 
  3. The Triad of Organizational Sustainable Success: Emotional Intelligence, Tacit Knowledge Sharing, and Psychological Safety Using Structural Equation Modelling, Harnessing AI, Machine Learning, and IoT for Intelligent Business, Volume 1, pg.671-686, 02 November 2024. https://link.springer.com/chapter/10.1007/978-3-031-67890-5_61 (Springer)
  4. Assessment of Happiness and Quality of Life – An Empirical Study with Special Reference to Anugragh Fashion Mill Private Limited, Tirupur, HuSS: International Journal of Research in Humanities and Social Sciences, ISSN-2349-4778, Vol 10(2), July-December 2023. Pp. 71-76. https://www.i-scholar.in/index.php/hijrh/article/view/223907
  5. An Exploratory Research on the Novel Strategies and the Challenges faced by Turmeric Farmers in erode District, Tamilnadu – YMER – Peer Reviewed, Scopus Active 2023, Care UGC Group-II Journal, ISSN-0044-0477, Vol. 22(12), December-2023. Impact Factor-5.7, pp.1931-1942. DOI: 10.37896/YMER22.12/F7 chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://ymerdigital.com/uploads/YMER%20230103.pdf    
  6. Gender Awareness and Impact of Gender Sensitization Programmes among School Children – An Empirical Study with special reference to Government Higher Secondary School, Thindal, Erode, Tamilnadu, International Journal of Research and Analytical Reviews (IJRAR) – An International Open Access, UGC Approved, Peer-reviewed, Refereed Journal, E-ISSN: 2348-1269, Vol. 10 (3), 16th July 2023, pp. 293-296. Impact Factor: 7.17, https://www.ijrar.org/papers/IJRAR23C1402.pdf
  7. Predicting Learners’ Attitude and Preference in E-Learning using Artificial Neural Networks, International Journal of Management and Social Science Research Review, Peer Reviewed Monthly Journal, ISSN: 2349-6738, Vol. 8(01), pp.1-10, January 2021, Impact Factor: 6.462. http://ijmsrr.com/downloads/130120211.pdf
  8. Learners’ Attitude and Preference towards E-Learning: An Empirical Study, International Journal of Research in Humanities and Social Sciences, Biannual Journal, Online ISSN: 2349-8900, Print ISSN: 2349-4778,Vol.7(1)2020,pp.39-49. http://52.172.152.24/index.php/hijrh/article/view/205772/193500 https://doi.org/10.15613/hijrh%2F2020%2Fv7i1%2F205772
  9. The Opportunities and Challenges faced by Rural Women Entrepreneurs in Erode District, Tamilnadu, International Journal of Research and Analytical Reviews (IJRAR) - An International Open Access Journal, September 2019, E-ISSN 2348-1269, Vol. 6(3), pp.104-109, Impact Factor:5.97. https://ijrar.org/papers/IJRAR1ASP024.pdf
  10. A Literature Review on Mediation, Emotional Intelligence and Subjective Well-Being, Journal of Emerging Technology in Innovative Research (An International Open Access Journal), UGC Approved, January 2019, ISSN: 2349-5162,Vol.6(1), pp.448-456, Impact Factor:5.87. https://www.jetir.org/papers/JETIR1901360.pdf
  11. An Empirical Study on Human Values- A Study with Reference to Adolescent’s, International Journal of Engineering Development and Research, ISSN: 2321-9939, Vol.6 (4), December 2018, pp.422-426, Impact Factor:5.67. https://www.ijedr.org/papers/IJEDR1804078.pdf
  12. An Empirical Study on the Relationship between Meditation, Emotional Intelligence and Subjective Well-Being through Structural Equation Modelling-International Research Journal of Engineering and Technology (IRJET), e-ISSN:2395-0056, Vol.05(03), March 2018, pp.3833-3836, Impact Factor:6.171. https://www.irjet.net/archives/V5/i3/IRJET-V5I3896.pdf
  13. Impact of Demonetization - A Conceptual Framework, IOSR Journals, p-ISSN: 2279-0845, Vol.1(1), February 2017, pp. 11-14, Impact Factor:4.621. https://www.iosrjournals.org/iosr-jhss/papers/Conf.DAGCBEDE/Volume-1/4.%2011-14.pdf
  14. Impact of Meditation on Emotional Intelligence and Intellectual Capital, Intercontinental Journal of Human Resource Research Review, ISSN: 2347-1662, Vol. 5(5), February 2017, pp.108-115, Impact Factor: 4.169.
  15. A Conceptual Framework of Meditation and its relations to Emotional Intelligence and Subjective Well-Being, International Journal of Business and Administrative Research Review, ISSN:2348-0653, Vol.2(11), July-Sep 2015, pp.149-153, Impact Factor: 3.072.
  16. Impact of Meditation on Emotional Intelligence – An Empirical Study, Asia Pacific Journal of Research, Print -ISSN: 2320-5504, Vol.1 (XIII), May 2014, pp.64-71, Impact Factor: 0.673. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=b6c14138a196451761ad8a51f3cfa949fd612037
  17. An Empirical Study on Workforce Diversity in Sri Vignesh Oil Mill, Readers Shelf, Vol.9 (10), July 2013, pp.9-11.
  18. A Study on the Effectiveness of Training Programmes with special reference to Fair N Flair Garments Private Limited, Tirupur – Readers Shelf, Vol.8 (10), July 2012, pp.24-26.

National / International Conferences

  1. Predicting Customer Churn using Artificial Neural Networks: A Data Driven Approach to Enhancing Retention in Online Business, 8th International Conference on Commerce, Management, and Economics in the Digital Era: Navigating Emerging Trends, Challenges, and Innovations, Bali, Indonesia, pp: 99, February 2025, ISBN: 978-93-92993-23-7. (Abstract Published)
  2. Exploring Gen Z Perspectives on the Role of Artificial Intelligence in Fashion Design: Challenges and Opportunities for A Sustainable Future, Transforming Business for a Sustainable Future - Challenges & Opportunities, 8th November - 2024, pg 2, ISBN: 978-93-92993-97-8 (National Conference - C B Bhandari Jain College) (Abstract Published)
  3. Impact of Meditation on Emotional Intelligence and Subjective Well-Being among Meditators – Sustainability, Innovation and Transdisciplinary Research for Tomorrow’s Challenges, International Conference on Multidisciplinary Research (ICMR 2024) Eastern University, Srilanka, 23-01-2024, ISBN – 978-624-5731-40-4, pp. 119-200.
  4. Generative AI in Supply Chain Management – National Conference on emerging Trends in Commerce and International Business – Government Arts College, Coimbatore, ISBN: 978-81-965284-4-7, First Edition October 2023, Quing Publications, pp. 69,70.
  5. Consumer Preference for Electric Two Wheelers – An Empirical Study, Proceedings of International Conference on Innovation Strategies for Aviation, Logistics and Supply Chain (ICALS 2022), 14th September, 2022, Rathinam College of Arts and Science, Coimbatore, SK Research Group of Companies – SKRGC Publication, ISBN : 978-93-9534-160-8, First Edition 2022, pp. 44-48. https://rathinamcollege.ac.in/wp-content/uploads/2023/03/ICALS2022-Proceedings.pdf
  6. The Impact of Social Networking on HRM – International Seminar on Social Networking and Communication, 7th & 8th Aug, 2012, pp.63.
  7. Technologizing Co-Operative Banks – A Need of the Hour, Two Day National Seminar on Cooperative Banking in a Competitive Environment, 28th & 29th Feb, 2012, pp.70-71.

Books / Book Chapter Published

1.      AI in Consumer Preference Prediction: Techniques, Applications, and Future Directions. Future-Forward Commerce and Management: Embracing Digital Transformation, Innovation, and Sustainable Strategies for a New Era, pp:19-30, 1st May, 2025, Stanzaleaf Publication, ISBN: 978-81-986254-2-7.

2.   The Science of Business Growth, 25.1.2025, ISBN 978-81-982569-6-6, Stanzaleaf Publication. https://www.amazon.in/dp/B0DW88R8GG?ref=cm_sw_r_ffobk_cso_wa_apan_dp_0VQ3G4W4KEME2XVQ63Y1_1&ref_=cm_sw_r_ffobk_cso_wa_apan_dp_0VQ3G4W4KEME2XVQ63Y1_1&social_share=cm_sw_r_ffobk_cso_wa_apan_dp_0VQ3G4W4KEME2XVQ63Y1_1&starsLeft=1&bestFormat=true

3.  Circular Economy 4.0: Redefining Future Commerce Through Innovation, Sustainability, and Digital Transformation. Shodhosian: Rethinking Research Boundaries of Multidisciplinary Perspectives in Changing World, pp: 95-102, December 2024, Multi Spectrum Publications, ISBN: 978-81-982726-0-7.

4.  A Glimpse of Booming Gems and Jewellery, Empowerment of South Asia through Economic Consolidation (e-book), ISBN-978-8-19-503366-9, First edition 2021, pp.311-324.

Patent

Nil